Paris Retail Week announces the theme of its 2024 edition: RETAILIGENCE

Paris Retail Week unveils the guiding theme of its new edition around Retail Intelligence in all its forms, with a clear focus on artificial intelligence. The leading event for omnichannel commerce professionals, celebrating its tenth edition this year, will help decipher trends and explore innovations in the sector. This event will bring together nearly 20,000 commerce professionals around the best sector innovations, including conferences, workshops, pitches, awards ceremonies, and Innovation Tours

RETAILIGENCE: All Forms of Retail Intelligence,” the theme of Paris Retail Week 2024

Artificial Intelligence is witnessing the emergence of a new generation: generative AI, which focuses on independently creating data, content, or artistic elements, and is also the subject of much speculation. A true productivity driver, experts predict that this technology will be integrated into all industries and is now perceived as a lever for economic growth.

For the first time, retailers can shape content to unprecedented levels of precision. Generative AI could generate value for the retail and packaged consumer goods industry, increasing productivity by 1.2 to 2% of annual revenue, or an additional $400 to $660 billion*.

While some brands have already entered the race, for others, embracing the new era of “retailigence” is urgent.

Intelligence for …
→ Addressing the numerous challenges facing retailers and pushing the boundaries of omnichannel customer experience
→ Personalizing product searches on marketplaces by analyzing data seamlessly and securing new payment methods to better combat fraud.
→ Assisting business processes in decision-making and execution through data processing via Artificial Intelligence.
→ Facilitating various supply chain processes by optimizing supply chain management, inventory management, as well as packaging and container management.
→ Addressing CSR challenges to offer consumers a more virtuous and “sustainable” retail experience

These are just some of the challenges and themes that Paris Retail Week will address over these three days to help decipher and explore major technological innovations in the sector.

As a meeting place for major brands and retailers, as well as a hub for exchange and innovation, Paris Retail Week highlights the major challenges of the sector and announces the mentors taking part in this 10th edition.

* Etude McKinsey & Company Juin 2023 – The economic potential of generative AI : The next productivity frontier

Portrait of mentors for the 2024 edition

The 8 challenges faced by retailers and e-commerce companies will be the central themes of the event: Omnichannel Commerce, Store Layout & Equipment, Logistics, CSR, Marketplaces, New Payments, Agile Customer Journey, and Data. These business verticals will be highlighted during mentoring keynotes and solution workshops to enable participants to find concrete solutions and discover industry innovations and trends.

Paris Retail Week mentors, representing the edition’s endorsement, are industry personalities identified for their expertise in one of the business challenges addressed by the event.

Cyril AYROLES, Director of Construction- McDonald’s France
Mentor STORE LAYOUT AND EQUIPMENT
The meeting of professionals in store layout and equipment, Equipmag, will be held this year at Paris Retail Week